Shop by Benefit Hydration

This call to curls locks in locks while leaving them supple and shiny—never stiff. Sealed-in moisture and hydrating frizz resistance are the light-as-air pièce de résistance. Curl Types: 2-3. Shapes, defines and holds curls Adds body and bounce Prevents frizz and provides humidity resistance and heat protection

This silky, hydrating curl jelly defines, shapes and styles, making coils more manageable. Macadamia, neem and apricot oils moisturize and detangle strands. The result: ultra-shiny, smooth, defined curls. For those who want to hydrate and define their curls and coils. Curl Types: 3-4. Highly conditioning formula provides slip and detangling...

An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F. Hair is left restored, touchably soft and lit from within. Brightens, tones and eliminates brassiness Provides 450°F heat protection...

Stay bright with our restorative silkening treatment specially formulated for blondes. This supercharged concentrate instantly tones with violet pigments to eliminate brassiness and brighten strands. Formulated with a blend of rich oils and lavender extract, hair is left repaired, nourished and ultra-soft. Instantly tones brassiness and brightens strands Increases elasticity...

Restore brightness and shine to blonde hair. This deeply nourishing violet conditioner corrects brassiness and yellow tones while imparting strength, softness and sheen for hair that is truly enlightened. Moisturizes and restores elasticity Easily detangles to help prevent breakage Visibly brightens and eliminates brassiness Can be used daily to brighten...

Do away with dandruff. This gentle treatment cleanser, formulated with salicylic acid, relieves and prevents dandruff while soothing dry, itchy, irritated scalp. The result: healthy, hydrated hair with no trace of flakes. Gently cleanses hair while soothing scalp itchiness and irritation Hair and scalp are refreshed Safe for color-treated hair...

This calming conditioner balances it all, deeply hydrating and soothing the scalp while removing loose dandruff flakes. Our ultra-nourishing formula quenches parched strands and unwinds tangles, revealing softer, silkier hair. Maintains moisture balance for healthy-feeling scalp and hair Hydrates scalp and hair Soothes and calms the scalp Detangles hair while...

A super-rich indulgence—for you and your hair. This crème de la crème deep-hydrating masque transforms even the driest, most over-it hair, leaving it supremely soft and irresistibly touchable. Thick hair may splurge daily; others will love as a weekly soak. Leaves hair soft, smooth and irresistibly touchable Super-rich, deep hydrating...

So brilliant. Our Supershine Hydrating Shampoo & Conditioner provide rich moisture and a high-gloss finish for the ultimate illumination, while Supershine Moisturizing Cream, our best-selling leave-in conditioner, smoothes and tames frizz, elevates shine, and restores hair to supernatural softness. (Value $79) This set includes: Supershine Hydrating Shampoo (Travel, 2.5 oz)...

A restorative night crème for your hair. Powerful biomimetic lupine flower peptides and revitalizing eucalyptus extract harmonize in this leave-in nightly ritual to deeply repair and restore the hair while enveloping the senses in a soothing, tranquil aura. Hair is transformed into ultra-soft, silky locks with a youthful shine. Awaken...

Silkening in a stick. Designed for seamless styling, this buildable wax glides into hair, providing flexible hold and all-day control. Castor seed oil combines with Supershine’s cranberry complex to deliver nourishment while smoothing and refining to impart a radiant, polished shine. The result is sleek, sculpted perfection. Provides long-lasting, flexible...

Gently cleanse while adding hydration. Curly, coily hair gets instant moisture gratification, leaving it smooth, sleek and nourished. For those with curly, coily or thick hair in need of intense moisture and strength. Curl Types: 2-4. A nourishing cleanser that adds intense moisture Leaves hair smooth, sleek, and polished Improves...

This deeper-than-deep conditioner instantly and intensely treats curly, coily and thick locks for damage repair and effortless detangling. Hair becomes ultra-soft, ultra-silky and smoother than ever. Now that's intense. For those with curly, coily or thick hair in need of intense moisture and strength. Curl Types: 2-4. Leaves hair ultra-soft,...

Indulge curls and coils with a curated blend of 17 deeply nourishing and silkening botanical oils including castor seed, apricot, and coconut. Rich in antioxidants and essential fatty acids, this protective elixir locks in moisture while softening and smoothing for polished shine. Curl Types: 2-4. Intensely nourishes with a blend...

Cleanse without getting into a lather. This non-foaming conditioning formula is rich in purifying oils, citrus fruit extracts and refreshing water-mint essence to gently clean strands and energize the scalp while protecting color, calming frizz and restoring moisture. For those with curly, coily or thick hair in need of intense...

Treat your curls right. Our ultimate moisturizing masque, with coconut and almond oils, quenches thirsty curls and prevents breakage while repairing damage. Hair is left silky, hydrated and healthier than ever. For those with curly, coily or thick hair in need of intense moisture and strength. Curl Types: 2-4. Helps...