Shop by Collection Bright Blonde

Stay bright with our restorative silkening treatment specially formulated for blondes. This supercharged concentrate instantly tones with violet pigments to eliminate brassiness and brighten strands. Formulated with a blend of rich oils and lavender extract, hair is left repaired, nourished and ultra-soft. Instantly tones brassiness and brightens strands Increases elasticity...

Immediately illuminate blonde and silver hair. This revitalizing violet shampoo corrects brassiness and yellow tones while brightening natural highlights for hair that is healthier, shinier, lit from within. Gently cleanses Visibly brightens and eliminates brassiness Can be used daily to brighten and tone blonde hair

Restore brightness and shine to blonde hair. This deeply nourishing violet conditioner corrects brassiness and yellow tones while imparting strength, softness and sheen for hair that is truly enlightened. Moisturizes and restores elasticity Easily detangles to help prevent breakage Visibly brightens and eliminates brassiness Can be used daily to brighten...

An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F. Hair is left restored, touchably soft and lit from within. Brightens, tones and eliminates brassiness Provides 450°F heat protection...

Extend your vacation and gradually lighten your blonde hues with the heat of the sun (or your dryer). Our peroxide-free spray is formulated with a natural blend of lemon and chamomile to illuminate highlights while imparting weightless moisture and UV protection. It's beach hair, but better. Gradually brightens, illuminates and...