Shop by Benefit Strengthening

A super-rich indulgence—for you and your hair. This crème de la crème deep-hydrating masque transforms even the driest, most over-it hair, leaving it supremely soft and irresistibly touchable. Thick hair may splurge daily; others will love as a weekly soak. Leaves hair soft, smooth and irresistibly touchable Super-rich, deep hydrating...

This deeper-than-deep conditioner instantly and intensely treats curly, coily and thick locks for damage repair and effortless detangling. Hair becomes ultra-soft, ultra-silky and smoother than ever. Now that's intense. For those with curly, coily or thick hair in need of intense moisture and strength. Curl Types: 2-4. Leaves hair ultra-soft,...

Indulge curls and coils with a curated blend of 17 deeply nourishing and silkening botanical oils including castor seed, apricot, and coconut. Rich in antioxidants and essential fatty acids, this protective elixir locks in moisture while softening and smoothing for polished shine. Curl Types: 2-4. Intensely nourishes with a blend...

Cleanse without getting into a lather. This non-foaming conditioning formula is rich in purifying oils, citrus fruit extracts and refreshing water-mint essence to gently clean strands and energize the scalp while protecting color, calming frizz and restoring moisture. For those with curly, coily or thick hair in need of intense...

Treat your curls right. Our ultimate moisturizing masque, with coconut and almond oils, quenches thirsty curls and prevents breakage while repairing damage. Hair is left silky, hydrated and healthier than ever. For those with curly, coily or thick hair in need of intense moisture and strength. Curl Types: 2-4. Helps...

Strong science. Stronger bonds.  Bonding redefined. Powered by encapsulated, time-release technology. This one-of-a-kind serum doesn’t stop to infuse hair with powerful actives to restore inner strength. Our Holistic Rebonding Complex and eleven amino acids work deep within the fiber to help replenish all three types of broken bonds –– hydrogen,...